A Sketch That Started as a Private Joke, Not a Logo Jim Phillips drew the clenched hand for years before he gave it a mouth, and long before any company asked him for a logo. By his own account, the gesture traced back to high school, when he filled his book covers and notepads with surf cartoons: a big wave, a goofy …

A Marina del Rey Prodigy Turned Pro at Fourteen A single deck shape, patented in 1985, is still marketed today by retailers as "the shape made famous by Christian Hosoi." That kind of staying power says something about how vert skating's most flamboyant star built his reputation during the 1980s boom — not only through …

How Plastisol Ink Reads on a Garment, Physically Run a thumb across the graphic on a decades-old skate or surf tee and the ink itself will often answer half the dating question before the tag does. That's because plastisol — the ink that dominated garment screen printing through the skate boom years and still dominates …

Turning Down the Big Companies: 1977 At nineteen, Tony Alva had already done enough to skate for whichever company he wanted. Instead, in 1977, he walked away from the sport's established brands and started his own. Alva Skates became, in the words of the Los Angeles Times' 2007 profile of Alva, the vehicle that made …

The Anaheim Storefront That Became Vans On opening day at 704 East Broadway in Anaheim, the shoe boxes were stocked and color-coded — blue for men, orange for boys, red for kids, green for women — but the cash register held nothing at all. The owners had forgotten to put money in it. When customers arrived, they picked …

A Company That Called Itself the Bastard Children of Surf Culture "I positioned Mambo as an alternative to the big guys — I think we described ourselves as the bastard children of surf culture." That's Dare Jennings, years later, describing the company he started in 1984, and the line is a useful way into the whole …

Two Torquay Surfers, One Shaping Bay, and the Start of Rip Curl Gilbert Street in Torquay doesn't look like much today, but in March 1969 it was the site of a chance run-in between two surfing friends that turned into one of Australia's defining surf companies. Doug "Claw" Warbrick had just finished a summer shaping …

Two Surf Companies, Two Different Skate Bets Two Australian surf companies spent the 1980s building global businesses on boardshorts and wetsuits, and when skateboarding's late-80s boom made a skate identity look worth having, only one of them tried to build that identity from scratch. Billabong launched Bad Billy's in …

Thrasher's Founding and the Media Infrastructure It Built By 1981, skateboarding in America had no dedicated publication built by skaters, for skaters, at the volume the culture actually operated at — and that gap is what Thrasher was built to fill. The magazine launched that year, published out of San Francisco by …

A Disembodied Hand That Defined a Decade A disembodied hand — five fingers splayed wide, a mouth opened mid-scream across the palm — arrived in skateboarding in 1985 and has never really left. Jim Phillips drew that image for Santa Cruz Skateboards, and the Screaming Hand became one of the most reproduced graphics in …